Hi I'm Daniel! 

Like I mentioned before, this book is free. All I ask is that you help me cover the printing and postage costs of $7.95 US or $12.95 International, anywhere in the world! By the way, this book is sold at an astounding price if you were to purchase at Amazon.

Oh, and in case you're wondering...

This book actually means a lot to me when I first started writing this book- back then I was doing all this Experience Design stuff in a top bank in Singapore. I was one of the pioneers of Design Thinking to actually take effect in the financial industry and brought a lot of projects to life with the help of this process. 

I realised that as I continue about this as a Design Thinking expert in the bank, that more and more people start to come to me for advice- it is all so important for me to write a guidebook to create a common language for non-designers to understand the design process. 

Once this book was out, the outcome was powerful! People got to understand Design Thinking in a simple and practical manner, and they are doing stuff that they are usually afraid to do as a non-designer!

Well driving was pretty tough and complex when you first learned it- but hows that going for you? It really depends how you treat problem-solving as a priority and get those problems crushed whether it's your career, business and relationships. Besides, the book have very simple step by step explanation with very little jargons. 

I have been in the industry long enough to know how important Design Thinking is to everyone. In fact, Forbes have mentioned that problem-solving, together with creativity and collaboration, are among the top skills to GET EQUIPPED in the 21st century! My government has already told its citizens to get equipped with Design Thinking ASAP! Irrelevant... you decide..

 

If you have this thought, give yourself a punch in the face to wake up. This is precisely you don't learn swimming or tennis on the internet. There are 1.18 million search results about Design Thinking in Google. What's good for you? What's applicable? You have all the experience and proven formula that's all given in the book so that you don't have search for it.

 

Well, there are actually a few reasons...

• It's my way of saying thank you for being a dedicated subscriber.

• Because (unlike other "guru's") I don't make all of my money just by selling books! (I actually run a real training business and head of Experience Design in a well-known company)... so because of that, it doesn't hurt me to share with you my best stuff.

• If I get another one of my products in your hands, and when you see how awesome it is, it should get you excited to know and work with me in the future.

• I'm kinda a show off... I'm not going to lie. I'm sick of academics throwing out theories and frameworks that are dull and not practical at all. I think 99% of what is found online about Design Thinking is nice but you will never be able to comprehend without practical knowledge... so I thought it would be a breath of fresh air to publish the TRUTH,  and well... honestly, I just want you to think I'm cool. :)

We've only printed a few thousands copies of this book, and when they're gone... well, they're gone!  If this page is still here, then the offer is live. But I reserve the right to pull it down at any time.

That's right. You don't even have to send anything back. Just email me or call the number on your receipt and I'll give you back your money with no question asked.

Sound fair?

Thanks for taking the time to read this letter and I hope you enjoy the book!

Thanks,

Daniel Ling

P.S. In case you're one of those people (like me) who just skip to the end of the letter, here's the deal:

There's not catch... no gimmicks... You will NOT be signing up for any "trial" to some monthly program or anything like that.

If fact, if you don't love the book - I'll even refund your shipping costs (and you don't have to ship the book back).

So, Click the button below to get your FREE copy now. You won't regret it.